Real-time predictive analytics: How to get the most out of real-time...
In today's always-on world, brands that utilize real-time predictive analytics impress audiences with their immediate and agile nature. New technologies are quickly gaining traction, particularly those...
View ArticlePersonalized mobile marketing and big data: A marriage in better shopping...
Personalized mobile marketing changes the way consumers buy and retailers sell. Today's online shopping trends are throwing some serious competition at yesterday's in-store models. Tech-savvy...
View ArticleSocial media metrics: Using big data and social media to improve retail...
Ninety-one percent of retailers are present on two or more social media channels. These outlets provide a wealth of information to retailers, but are they taking advantage of the opportunities that...
View ArticleHow to tie customer data analytics to your bottom line for real ROI
The adage "the customer is king," has never been more relevant than it is now. It's imperative for you to understand exactly how they think and behave, especially if you seek a strong ROI from your...
View ArticleRetail trends: Big data analytics from NFC, wearables and geolocation are...
Companies utilizing the latest retail trends, including NFC technology, wearables and geolocation, are set to collect the data points necessary to provide the customer service today's customers expect.
View ArticleCan retail analytics help CMOs create brand loyalty?
Analytical data can go a long way in the retail industry, as it helps segment target audiences and drive valued brand loyalty. However, CMOs have to know how to use it first.
View ArticleData collection powers IoT and retail analytics
One of the biggest challenges for retailers has always been scaling great customer service, specifically how to better personalize in-store experiences. By combining data analysis, the Internet of...
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